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The Company

A few words of introduction about “Destination-Management.co”.

Dear Friends,

A few words of introduction about “Destination-Management.co”.

Destination management is a fairly old process in the countries that conceive tourism and the whole chain that it creates economically, as a serious reference point for the economy of their country and their regions. And it functions, above all, as a field of study for local and national development.

In Greece, tourism is sometimes perceived “as a gift from God”! That is why there has not been given much attention to what is actually needed in each region in order to develop tourism. The few people in each region who are officially involved are not always taken seriously by the central administration, they are usually get caught up in the bureaucratic “gears” that sometimes are delaying procedures or even cancelling opportunities that – in fact – each region needs in order to develop tourism services. There is less real involvement of the main “participants”, who are none other than those who live, work, and actually experience the tourism development and its positive or negative consequences, but also face – some in a good way and others in a bad way – what is happening around them. These are the so-called stakeholders who are the actual contributors to the economic activity in each region and, usually they have limited contribution to the local development planning. And of course, that is the point where a lot of problems start!

The company “Destination-Management.co” is a partnership of people who have direct contact with both the theoretical and the practical aspects of tourism. Tourism professionals, professors in tourism around the world, workers in tourism planning and in the implementation of the rules and laws of the state, in close cooperation with tourism entrepreneurs. The company “Destination-Management.co” is a partnership of people who have direct contact with both the theoretical and the practical aspects of tourism. Tourism professionals, professors in tourism around the world, workers in tourism planning and in the implementation of the rules and laws of the state, in close cooperation with tourism entrepreneurs.

In mature destinations, destination management organisations (DMOs) provide local services for visitors and fulfil the marketing activities for the promotion of the destination. They focus their activities on image and reputation building, product and sales and distribution management. They deal with information services, coordination between tourism media, infrastructure operation or support, and destination planning. Traditionally these local DMOs, which as we mentioned are mainly located in mature tourist destinations, are organised as more or less public administrations and authorities or as public-private partnerships, covering mostly the territory- of a region.

The Company

Current challenges require a critical budget and product-oriented sites, with a rather centralized marketing and management. As such, the scope and boundaries of target areas need to be clear and, in many cases, need to be re-evaluated in the “post Covid-19 era” and redefined. In order to deepen the understanding of tourism destination economics and to provide a structure for the analysis and organization of destination management operations, the goal of “destination-management.co” is to analyze the criteria for defining the destination and consequently, create and support the planning of the respective DMOs of each region.

It is crucial to keep in mind the Stakeholders Scheme and its engagement in each destination:

The above diagram shows the range of entities, individuals and business groups involved in the so-called “stakeholder’s scheme”.

Working methodology:
Our work and the way we develop.
Δημιουργία επιτυχημένων αποτελεσμάτων! ​

A. Field research

Collaboration with stakeholders through special development forum processes to read local opinion. Finding "the maturity of the Destination".

B. Analysis of the collected data

Creating a SWOT Analysis (Strengths-Weaknesses-Opportunities-Threats) – Integrating data and creating a solid “tight” shape for each destination based on the principles of sustainability and green development. An important issue at this point in time is finding and developing financial tools to achieve the goals. Our specialized team of partners develops and presents the appropriate path to achieve the selected goals.

C. Acceptance of actions for implementation

Acceptance of the current situation as it presents itself in everyday life - Creation of rules for Marketing and Management by political authorities (Ministry - Regional Authorities - Municipal Authorities - Chambers of Commerce etc.).

D. Implementation of the already decided rules, as mentioned above, through specific scientific analysis, with the support of all those involved in the study of each sector

The study and the implementation are developed together in this phase. Creation of marketing and branding, principles in each case essential for the final successful achievement of our goal which is the development of Tourism and the chain it creates in the area we are studying.

E. Continuous re-checking and correction of possible misapplied principles

Developing corrective actions where required.

Our work has a direct relationship with applied policy and not with mapped texts.

General conclusions and results. Important points and factors.

We emphasize the need to create and implement processes for sustainable tourism and green development, taking into account current and future trends, as well as the challenges for tourism development in the post-Covid-19 era:

  • Cultural tourism.
  • Sport and recreational tourism.
  • Gastronomic tourism.
  • Rural tourism.
  • Wellness tourism.
  • Silver Tourism (55+).

The indicated guidelines for successful Tourism projects, are defined by 5+2 rules on which every destination must focus on. Namely:

1. Improvement – Infrastructure development.

2. Use of the so called “digital world”

3. Developing local entrepreneurship through education.

4. Upgrading and promoting the tourism product.

5. Creation and protection of a sustainable environment.
Other important factors are:
a) Education of entrepreneurs and employees as well as continuous information flow for the community, and
b) Accessibility.
The sum of all these factors is our work and we rely on them to deliver the best outcome for each local community and the entire country.

The purpose of the creation of the company

Is to focus on the development through the human perspective in each area, the analytical study of the characteristics and advantages of each area, the creation and implementation of tourism development guidelines for each specific area. In the way that tourism can become an important resource for economic growth.

As traditional local community destinations have to compete with corporate-organized destinations, such as resorts, theme parks, or even cruise ships, the corresponding DMOs must transform into modern, market-oriented service hubs.

Design and Development

Marketing and Promotion

Governance and Coordination

Guest Experience Management

Sustainability Practices

Crisis Management